Zebra CR0008-SC10007R Datasheet download pdf

EXECUTIVE SUMMARY

The LI4278 cordless general purpose linear imager

delivers affordable next generation scanning for today’s

mobile world. Whether your customers need to scan 1D

bar codes on a paper label, read electronic bar codes

on a mobile phone, scan high density bar codes or scan

all the way up to 31 in./78.7 cm away, the LI4278 can

handle it all — while outperforming competitive linear

imagers when it comes to both scanning speed and data

capture range.

The right technology at the right time

We have spent years perfecting the design characteristics

of the next generation linear imager. In the LI4278,

we’ve leveraged recent advancements in linear imaging

technology, using optics and electronics components

that are smaller, faster, better and less expensive. We

not only use state of the art components, but have

also focused the design on what really matters in

real world applications — optimizing the LI4278 for

reliability, security, robustness and the longest possible

battery life. The result is a solution that delivers the best

possible performance under the widest range of operating

conditions imaginable.

Next generation in 1D scanning

The LI4278 takes 1D bar code scanning to the next level,

allowing workers to scan the widest range of bar codes

faster and farther. This one device reads UPC bar codes

from 1 in./2.54 cm to 31 in./78.7 cm as well as high

density codes and extended ranges for great application

ﬂexibility. And while linear imagers have traditionally

had inferior motion tolerance and angular tolerance

speciﬁcations compared with laser scanners, the LI4278

features a superior optical system for best-in-class

motion and angular tolerance. As a result, scanning is

faster and easier than ever. Since bar codes can now be

captured at extreme angles, workers spend less time

maneuvering the scanner or its target, and more time

on task.

Capture 1D bar codes on paper labels…and

mobile phone displays

Optimized to read 1D bar codes on both non-reﬂective

(paper) and reﬂective (mobile phone and computer

displays) surfaces, the LI4278 gives your retail and

hospitality customers the opportunity to implement an

exciting range of mobility-enabled marketing programs,

including mobile coupons, mobile gift cards and mobile

loyalty cards. While outdated technology can put an

PARTNER BRIEF

LI4278 PARTNER BRIEF

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Summary of Contents

Page 1 - LI4278 PARTNER BRIEF

EXECUTIVE SUMMARYThe LI4278 cordless general purpose linear imager delivers affordable next generation scanning for today’s mobile world. Whether your

Page 2 - THE MARKET OPPORTUNITY

PAGE 10PARTNER BRIEF LI4278• Captures virtually any 1D bar code: The LI4278 captures virtually any 1D bar code — including typical bar codes printed

Page 3 - (Millions of Dollars)

Customers now have a simple, cost effective migration path to use their existing scanner infrastructure components if or when they may elect to deploy

Page 4 - MARKET POSITIONING

PAGE 12PARTNER BRIEF LI4278UNDERSTANDING THE SPECIFICATIONS BEHIND A LINEAR IMAGER Published speciﬁcation ﬁgures, such as scans per second, aren’t alw

Page 5 - BUSINESS PROPOSITION

QUALIFYING YOUR CUSTOMERThe following questions will help uncover underlying needs that can be addressed with the LI4278 general purpose cordless line

Page 6

PAGE 14PARTNER BRIEF LI4278ENTERPRISE MOBILITY SERVICESSERVICE DESCRIPTIONTIME OF PURCHASELENGTH OF COVERAGESERVICE PART NUMBERService from the Star

Page 7 - CATEGORY

SALES TOOLSThis section details the product classiﬁcation, where you can ﬁnd additional information, available training and certiﬁcation programs, and

Page 8 - KEY SELLING POINTS

WHY MOTOROLA SOLUTIONSWhen it comes to delivering mobility solutions your customers can depend on, turn to the company chosen by enterprises around th

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Page 10 - PARTNER BRIEF

Part number: PB-LI4278. Printed in USA 12/11. MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Mo

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PAGE 2PARTNER BRIEF LI4278entire marketing campaign at risk by failing to scan the bar code on a customer’s phone, the LI4278 features the latest in s

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PAGE 3• eCoupons: Coupons are delivered in the body of an email which can be displayed on a smart phone or other mobile device. At the point of sale,

Page 13 - OPPORTUNITY

PAGE 4PARTNER BRIEF LI4278the convenience of mobile commerce applications from their retailers and hospitality companies. With the LI4278 linear image

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MARKET APPLICATIONSRETAIL• Point of Sale • In-store inventory tracking• Returns processing/monitoring• Digital/mobile loyalty• Mobile coupon

Page 15 - SALES TOOLS

PAGE 6PARTNER BRIEF LI4278THE MANY REVENUE OPPORTUNITIES Hardware revenue: devices and accessoriesThe following charts list the available LI4278 conﬁg

Page 16 - WHY MOTOROLA SOLUTIONS

CUSTOMER ORDER P/N DESCRIPTIONDISCOUNT CATEGORYKits: Latin AmericaLI4278-PRBU2100ALRKit: LI4278 Scanner, PresCradle (Radio/Charger), USB Series A, 7f

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PAGE 8PARTNER BRIEF LI4278Software revenueApplication development and integration provides an additional revenue opportunity. Customers may require th

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based marketing and mobile broadband. And with the reasonably priced LI4278, your customers have an affordable means to add mobile bar code capabiliti